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The Conception Kit had recently been licensed to WomanCare Global for distribution in the UK. The product had seen some amazing results in the USA with a claim of a 24% success rate, but UK sales from the site had been virtually non-existent, with the main reason being that UK buyers were put off by a US site that made such great claims but that looked so cheaply constructed.

WomanCare Global commissioned Lean to produce campaign materials to help support UK marketing activities both on- and off-line.

  • UK Logo refresh
  • Product photography
  • Press Advertising
  • Website design
  • Banner Advertising
  • HCP and Patient leaflets
  • Trade show materials

The website was designed and built in 4 moths and contained

  • Streamed video
  • Product downloads
  • HCP registration & log-in area
  • Online payment engine

Early sales figures were achieved within six months of the go-live date.

Truly grateful – they handled the whole project from photography and copywriting to web-design, banner & print ads.
Chris Hicks, Marketing Director – Womancare


WomanCare Global


January 2012

Services Provided:

Branding, Art direction, design for web and print, photography, filming, print production, project management

Tech Used:

Adobe Creative Suite, HTML5, Bootstrap, JS, JQuery, Streaming Videos, Advanced CMS, Response Manager

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