Conception Kit – UK re-launch marketing materials
The Conception Kit had recently been licensed to WomanCare Global for distribution in the UK. The product had seen some amazing results in the USA with a claim of a 24% success rate, but UK sales from the site had been virtually non-existent, with the main reason being that UK buyers were put off by a US site that made such great claims but that looked so cheaply constructed.
WomanCare Global commissioned Lean to produce campaign materials to help support UK marketing activities both on- and off-line.
- UK Logo refresh
- Product photography
- Press Advertising
- Website design
- Banner Advertising
- HCP and Patient leaflets
- Trade show materials
The website was designed and built in 4 moths and contained
- Streamed video
- Product downloads
- HCP registration & log-in area
- Online payment engine
Early sales figures were achieved within six months of the go-live date.
Truly grateful – they handled the whole project from photography and copywriting to web-design, banner & print ads.
Chris Hicks, Marketing Director – Womancare
Branding, Art direction, design for web and print, photography, filming, print production, project management
Adobe Creative Suite, HTML5, Bootstrap, JS, JQuery, Streaming Videos, Advanced CMS, Response Manager