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London Medical is a private medical clinic based in state-of-the-art premises in Marylebone High Street. They turned to Lean to provide them re-branding services for their up coming re-launch.

The brief wasn't to create a new brand identity, but more to refresh the original. So we retained elements of the original logo, including the green drop and grey type and created a new contemporary identity reflective of the Clinics modern interior.

We then designed and built a technically advanced CMS website with Client controlled modules including:

  • Specialist Clinics
  • Services search & detail pages
  • Consultant Directory search & biographies
  • News & Events

With built-in SEO management features, and content optimized for search, the site boasts top 3 and 5 rankings in Google searches.

We also developed print-based materials including:

  • Consultant Directory
  • Stationery pack – Letterhead, comp slip, business cards
  • Promotional Folder
  • Environmental signage
  • Consultant Directory signage
  • Interior door signage

The project was briefed in February and was completed by April, with a full handover of the website and CMS training for staff.

...Your team over-delivered, producing outstanding results within budget and to the agreed timeline. We're proud of our new branding and the website which is amazingly simple to use and update. The process from beginning to end was handled professionally...We look forward to working with Lean on an on-going basis...

David Harrop – Chief Executive Officer


London Medical


July 2013

Services Provided:

Identity, Web design, Print design, Photography, Copywriting, Print production, eLearning

Tech Used:

HTML5, Javascript, CSS, JQuery, Bootstrap, PHP, Advanced CMS

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